When marketing your company, there’s a fine line between boasting and sharing facts. Boasting can be fine is certain cases, but facts should always win.
A recent post from Jonathan Stark laid this out perfectly, and he compared it to the movie “Elf” where Buddy tries the “World’s Best Cup Of Coffee”. If you’ve not seen it, here is that scene:
Jonathan makes some great comparisons between boasts and facts, like taking this:
“Sought-After Speaker”
to this:
“Most-watched TED speaker of all time”
You can’t verify a boast, which is why they tend to be used so much. They’re easy to come up with, but they’re of little value. The more often you can supplement your boast with a fact, the far more credibility you’ll show. Check out Jonathan’s full post for more great examples.
