June 9, 2021

Efficiency needs a purpose

peter-drucker
Reading Time: < 1 minute

I write about productivity and efficiency quite a lot on here, with hundreds of posts that go back well over a decade. I believe that being efficient in your work can pay huge dividends. A fun example is when Google released the “Send & Archive” button in Gmail back in 2009, and I estimated that it saved me roughly 24 hours per year in time savings. Little things can add up.

However, it can also come at a cost if you try to optimize things simply for the sake of optimizing them, which I’ve been guilty of doing many times. As Peter Drucker has said:

There is surely nothing quite so useless as doing with great efficiency what should not be done at all.

While being efficient at a given task is important, two other possible ideas should come first:

  1. Delegate the task to someone else.
  2. Don’t do the task at all.

There are many things that you need to do every day, and learning to knock out those tasks efficiently is a wonderful thing. Even better, though, is deciding that a task isn’t worth doing and turning your attention to more important work.

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