March 13, 2008

Google releases Ad Manager

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Google has just announced the release of “Ad Manager” (in beta, of course), to help manage your ads.  This goes way beyond AdSense.  It allows you to manually ad advertisers, add other ad networks, and also integrate AdSense.  The system will help pick the highest paying and best performing ads for your site.

From the Ad Manager site:

Google Ad Manager is a hosted ad management solution that can help you sell, schedule, deliver, and measure all of your directly-sold and network-based inventory.

  • Simple, intuitive user interface: Decrease training time and trafficking steps with simplified tagging and inventory management.
  • Google serving speed and reliability. Ensure quicker ad delivery and fewer reporting discrepancies.
  • Significant cost savings – it’s free! Pay nothing for ad serving, feature upgrades, or system maintenance.

Right now the system is only open to invited beta testers, but you can apply here.

Google Ad Manager: Generate HTML CodeGoogle Ad Manager: Sell InventoryGoogle Ad Manager: Performance Reports

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