August 22, 2022

Marketing is all of it

london-3794348_1920
Reading Time: < 1 minute

It’s kind of funny that we refer to our company as (in part) a “marketing firm”, because we don’t really do marketing. We can’t. We help with promotion and advertising, which is a big piece of it, but marketing is really everything that your company does.

It’s how you answer the phone.

It’s how you show up to serve customers.

It’s how you treat your vendors.

It’s how you help your community.

It’s really not that different from branding. When people hear about your company, what do they immediately think of?

Promotion and advertising are very important for almost every company, but your marketing begins long before you hire us.

Leave a Reply

Your email address will not be published. Required fields are marked *

Related Posts

Last touch attribution will lie to you

Reading Time: 2 minutesIn the world of marketing, “last touch attribution” is very popular. It essentially says that no matter what a potential customer does before they find…

Read More

Good headlines are a courtesy

Reading Time: 2 minutesWith most things related to business, a “yes” is what you’re really going after but a “no” isn’t bad either. Better to hear “no” today…

Read More

Committees should never be creative

Reading Time: < 1 minuteThere are good sides and bad sides to having committees involved with a project. Oversight and a variety of opinions can be helpful, but things…

Read More