Scale the unscalable

AI is making it easier to generate mountains of content, and it’s only getting faster, but that’s not what your customers want.

If you want to stand out, swim the other way.

Send lumpy mail.

Host local events.

Do things that aren’t easy to scale. There’s certainly a place for a degree of automation in almost any business, but if your target market is humans, doing more things that don’t scale can be a tremendous way to stand out.