May 8, 2008

The daily pace of AdSense

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The last few days aside, AdSense tends to keep a pretty consistent pace for me each day. Over the last month, I’ve tried to keep track of my earnings every 30 minutes throughout the day so I could chart them. On 10 different days I was able to get at least 10 different numbers to plot.  Most days started at 6am and ended around midnight.  The missing data was simply interpolated from the surrounding data and the zero hour of 3AM EST (midnight PST).


I figured having this chart would help to me to get a better idea of how the current day is doing, rather than just saying “it feels high” or “it seems low”. The few gems I’ve been able to pull out of it:

  • When I get up at 6am, AdSense is between 5-10% of my daily total.
  • The halfway point of my day is between 1:15pm and 3:00pm, with the average being right around 2:00.
  • When I go to bed (usually around midnight), we’re just over 90% of the daily total.

I’m making a big effort to check the stats less often now, but I thought it’d be fun to generate a chart like that. I hope you find it useful!

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