Urgency and hurry can sound like doing the same thing, but deep down they’re quite different. A good example of this came from a post I shared earlier this year when I explained how calm can be faster. If your child falls and hurts themselves, you need to urgently get to the situation but if you hurry you might make things worse.
In her book “You are a Badass at Making Money“, author Jen Sincero explains how she sees the difference:
Urgency is the opposite of hurrying. Hurrying comes from lack and a sense of panic that there isn’t enough to go around. It leads to feeling overwhelmed, and making mistakes, and inspires comparison and competition with your fellow humans. When you rush, you’re in a state of stress and worry, and you’re inclined to maybe do things like spread nasty rumors about others or put gum on the competition’s chair. In other words, hurrying lowers your frequency. Urgency, meanwhile, raises you up, gives you energy, focus, and drive.
In her case, she explains how a sense of urgency can be a great way to grow your business, because it will force you to do more of the right things to solve your problems. If you’re short on cash and payroll is coming, that sense of urgency will help you find the right plan to solve it.
I had never considered the difference between those before, but I think Sincero makes a good case for it. Do you agree?
