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It’s fun to think that our ideal clients are out there thinking about us and wanting to work with us, but it almost certainly isn’t true.
In her book “The Revenue Engine“, Kara Smith Brown put it simply:
I tell all my clients, “Unless you work for Apple, none of your prospects wake up thinking about you.”
This is why it’s so important to stay in front of them. Share compelling content on social media. Reach out appropriately via email. Rank well in Google.
They don’t wake up thinking about you, but you can certainly take steps to make sure you show up during their day so that they’ll think about you when the need arises.
