There is a lot of good stuff that AI is bringing to us, but a recent luncheon that I attended showcased some of the bad stuff.
During the lunch, they had each table briefly share some things that they were using AI for. Some were fine, some were helpful, and two were flat-out awful:
- One guy bragged that he’s now publishing 2,500 articles every week using AI.
- Another uses it to connect to folks on LinkedIn, then send them messages and keep up the conversations — all powered by AI.
The big problem with things like that is that they can’t scale. If everyone starting publishing 2,500 articles a week, it’d be chaos. If everyone used AI to run their LinkedIn and send hundreds of messages, the platform would become useless.
Both are possible outcomes that we’ll see in the near future.
The bigger problem is that it’s likely working for them. There are companies churning out AI garbage that can rank fairly well in Google, and if you use AI to cold message tons of people on LinkedIn you’ll probably pick up a few leads. This is similar to the guy I shared earlier this year that was happy to bug 25,000 people if it meant that he might pick up 10 new customers.
It’s becoming a land rush to use AI to flood the market before others do. These guys are maybe going to pick up a few small wins, and then we’re all going to lose.
