They say that AI creates the average of the internet, which is essentially true. It consumes everything it can from the internet and then spits it back out. This can be wildly useful, of course, but it’s unlikely to create anything particularly novel.
On an episode of the “Tech Talk Y’all” podcast a few weeks ago, Adam shared a thought about that, saying:
“If you use AI to help with your marketing, you’re just going to end up doing marketing the same way everyone else is doing marketing.”
He meant it as a way to say “don’t use AI for marketing”, but I’m not sure that’s necessarily true. While you should ideally be dreaming up amazing new ways to share your company, shooting fun videos every day to share online, and looking for ways to really stand out, most small businesses do… literally nothing.
I’m a member of the Marietta Business Association, so I thought it’d be interesting to look a few random companies from there. I won’t reveal names, but these are the first four I clicked on:
- The first had links to Facebook, Twitter, and LinkedIn on their home page. They have one Facebook post this year, no tweets since 2021, and the LinkedIn link is broken.
- The next one had no social links, and all of the text on their pages was smushed against the side, clearly broken.
- The next wasn’t too bad, though the main text on the home page was to promote an event that ended two weeks ago.
- The final was the best of the group, though their home page linked to YouTube (where their latest video was from five years ago), and they post weekly on Facebook but you have to scroll back 10 weeks to find a post that had even a single “like” on it.
For any of those companies, doing just normal average typical marketing would be miles better than what they’re doing.
If you have the time and budget, I encourage you to please go out there and make your marketing amazing. If you’re just trying to keep things moving, don’t overthink it and make consistency your best friend.
