May 15, 2020

Be Better

gmail-logo
Reading Time: < 1 minute

I just got an email from an auto dealership I’d been talking to. This email wasn’t about a particular car, though, it was just their general newsletter that they send to everyone. Spam, essentially.

They were nice enough to include some info near the unsubscribe button:

You are receiving this email because you inquired about or purchased a vehicle from xxx Toyota recently or in the past.

Yes, they’re allowed to do that.

Yes, “all” dealerships do that.

No, that doesn’t make it right, or acceptable.

Be better than them.

Leave a Reply

Your email address will not be published. Required fields are marked *

Related Posts

What do you need a review for?

Reading Time: < 1 minuteI’ve always found the idea of employee quarterly reviews to be very interesting, particularly at smaller companies like ours. We’re aware of what everyone is…

Read More

The customer isn’t a moron – she is your wife

Reading Time: < 1 minuteIt can be easy to get frustrated with your customers, but it’s almost always a bad move. As Seth Godin said years ago: “if you…

Read More

Let it drop

Reading Time: 2 minutesIn a recent game of Pickleball that I played, one of our opponents did something interesting. He was a very good player, but not particularly…

Read More