I recent had an interesting conversation with a developer from another web agency. He was showing me a site they had just launched, and it looked great! However, I quickly noticed there was no SSL on the site, so it was showing “not secure” at the top. It’s a pretty important thing to have these days, but pretty easy to overlook.
I mentioned that to him, expecting him to jot down a quick note to go fix that later. We make little mistakes when launching sites from time to time, and this one is an easy fix. However, instead he simply said: “No, they didn’t ask for that.“
I was dumbfounded. Only about 20% of our clients would think to ask for that, but 100% of them get it. They shouldn’t need to request something as basic as that. Agencies are paid to be the professionals, and waiting on a client to know to request an SSL certificate is very short-sighted.
These days, the effort and cost to put SSL on a new site is pretty close to zero. It’s really a matter of just doing the right thing.
What other things are you waiting on your customers to specifically ask for, that you should really just be doing for them anyhow?