Your reputation is important. At GreenMellen, we help companies with reputation management to make sure their best side is showing to the world. However, we don’t do that for just any company; we need to know that their character is solid first and that’s a very different thing.
The late, great basketball coach John Wooden said it best:
Be more concerned with your character than your reputation, because your character is what you really are, while your reputation is merely what others think you are.
I’ve seen a similar quote from Bohdi Sanders, who says:
Your reputation is what others think of you; your character is what you truly are. Reputations can be manipulated; character can only be developed and maintained.
That’s the key. We can help with your reputation or you can work on it yourself, to some degree, but if you lack character there is no way to hide it for very long.