In an effort to help me keep up with everything I post each week, here is my latest “Sunday Summary” of my posts from the week.
Mon, July 10: A lot of work for a little light
The light in my office costs me pennies per month, and I need to remember to be thankful for how easily we get miracles like that.
Tue, July 11: Empathy without action is worthless
Empathy is a fantastic skill to develop, but it’s meaningless if you don’t do anything with it.
Wed, July 12: SEO hasn’t ever really changed
The rules that Google has put out for SEO (Search Engine Optimization) haven’t really changed very much at all in the last 25 years.
Thu, July 13: Wasting your efforts on marketing
Successful marketing takes a lot of work, but there are plenty of ways to put in a lot of work and get zero results if you aren’t careful.
Fri, July 14: Your customers are a level or two deeper
We rarely get to meet the real customers of the work we do. We work hand-in-hand with our clients, but the end result of our work is for their clients, not for them.
Sat, July 15: Obsess about your competitors, or obsess about your customers?
Keeping track of your competitors is generally a good thing, but the vast majority of your efforts need to be focused on your customers.
I hope you found some value in this. If you ever have questions, ideas, or disagreements regarding anything I write, please don’t hesitate to reach out.