A goal of almost every website owner in the world is more traffic. “If I’m making $100/day with 1,000 visitors, then if I double my traffic I’ll double my revenue!“
It’s not always that easy.
Getting more traffic on your site isn’t a bad thing, but rather than getting more traffic you should work on getting better traffic.
A few years ago we rebuilt a website for a client and consolidated it quite a bit. After the launch, traffic dropped considerably but leads and revenue from the website rose — which was exactly the plan. Instead of working to attract more people, we worked to attract the right people.
Higher numbers in your Google Analytics aren’t a bad thing, and I love “up and to the right” as much as anyone, but just be sure your traffic is going up for the right reasons.