Quality is super important in some areas, but often times ease of use will create much better outcomes.
For a quick example, look at McDonald’s. Do they sell the best hamburgers in your area (using “best” any way you want)? Nope. Do they sell the most hamburgers in your area? Almost certainly. They’re cheap and easy to get, which is valuable to most folks.
I was reminded of this idea when I stumbled across a photo I took back in 2012, seen here:
We had a relatively new (and massive for the time) 52″ tv, but my daughter and her friends were all gathered around her tiny iPod Touch instead. Why? Ease of use. Pulling up photos and videos on there was much easier than trying to get them on the tv, so they just rallied around the tiny device.
Don’t skimp on quality, but if you’re getting beat by a competitor with an inferior product, ease of access is almost certainly the difference.
