When you’re building a new website, launch day is super exciting — as it should be! There’s been a ton of work that’s gone into the new site, and it should be celebrated.
We certainly do this. When we launch a new site we celebrate with the client, post about it on social media, and feel good for a job well done. However, very few other people outside of our two companies really care about that moment.
Why should they? They’re likely happy for you that you got the new site launched, but it doesn’t really affect them today.
Attention beats reinvention
Websites need a good overhaul every so often (3-5 years in most cases), but it’s the work that happens between launches that really makes the difference.
Measure what’s happening. Make small tweaks. Update some content. Publish a new blog post. Keep learning and adjusting.
It doesn’t take a lot of effort, but so many companies tend to “set it and forget it” that even a little bit of regular adjustment can give you a huge advantage. Big launches are awesome, but the impact is made in the ongoing tweaks.
If you’re confused as to what those little adjustments might look like, reach out to me and let’s chat and I can help give you some solid, simple ideas to push things forward.
