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Absence Blindness rewards drama

January 19, 2022 by greenmellen Leave a Comment

Reading Time: < 1 minute

Absence Blindness is a cognitive bias that prevents us from identifying what we can’t observe. It seems pretty obvious — if we can’t observe something, of course we’ll be blind to it. That shouldn’t always be the case, though, and absence Blindness can lead to two problems.

First is the lack of ability to “do nothing”, even if that’s the right move. I shared last year about a number of situations where the urge to “do something” was absolutely not the right move.

Second is the problem of efficient workers often being overlooked. Suppose you have two employees doing the same job:

  • One of them is quiet, doesn’t say much, and gets their job done.
  • The other is more chaotic, causes a variety of problems, but then works hard to fix the problems they’ve created.

In most cases, the second one will be more noticed and more likely to be promoted. Josh Kaufman put it this way when it comes to management:

Great management is boring—and often unrewarding. The hallmark of an effective manager is anticipating likely issues and resolving them in advance, before they become an issue. Some of the best managers in the world look like they’re not doing much, but everything gets done on time and under budget.

I’m not suggesting you create additional problems in order to solve them (like firefighter arsonists), but for those at higher levels of management to pay close attention to what people are really doing.

Some of the best people I’ve ever worked with have been quiet, unassuming, and simply get things done. They’re fantastic! I work hard to make sure people like that don’t slip under the radar, and I hope others can do the same for them as well.

Filed Under: Business, Leadership

It’s an open book test

January 15, 2022 by greenmellen Leave a Comment

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While I spend a decent amount of time trying to memorize various things using tools like Anki, for the most part rote memorization is unnecessary. Learning systems and frameworks for understanding are vitally important, but for most everything else you can just look it up when you need it.

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Similar to the “you won’t be carrying around a calculator in your pocket when you’re an adult” that many of us heard in school 20 years ago, they could have also said “you won’t be carrying around the entirely of the world’s knowledge in your pocket” and they’d have been wrong about that too.

Of course, finding that knowledge can be tough as times, as the ability to use tools like Google is a skill. It’s a skill we can all learn, but it’s a skill nonetheless.

Lessons

When it comes to business, the best things you can learn are lessons. Many of them you’ll have to experience for yourself, but learning from others can be a shortcut along the way. Jonathan Rosenberg tied these two together nicely when he said:

“In the real world, the tests are all open book, and your success is inexorably determined by the lessons you glean from the free market.”

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Learn to search efficiently, learn the frameworks that dominate your industry, then learn lessons along the way and you’ll find yourself doing very well.

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Filed Under: Business, Learning

Your top boss is the customer

January 11, 2022 by greenmellen Leave a Comment

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There are almost certainly some people in your organization that have authority over others, but at the end of the day there is only one true boss — your customer. If you can’t create a perceived value imbalance in the favor of your customer, where they feel they’re getting more value than they’re spending, you’re done.

Sam Walton, founder of Walmart and Sam’s Club, famously put it this way:

“There is only one boss: the customer. And he can fire everybody in the company from the chairman on down, simply by spending his money somewhere else.”

Great leadership in an organization is crucial, but the person that buys your product is the one that really runs the show. No matter what else you do, you need to make sure to keep them happy or your business will cease to exist.

Filed Under: Business, Marketing

In sales, being well-liked is a tie-breaker

December 30, 2021 by greenmellen Leave a Comment

Reading Time: 2 minutes

About a year ago, I shared a thought from Blair Enns where he stated that when it comes to sales, price is only a tie-breaker. It seems he considers a handful of things to “only be a tie-breaker”, as a recent episode of his 2Bobs podcast talked about how being well-liked is only a tie-breaker as well. To be clear, I agree with both of those statements.

I encourage you to listen to the entire show, but here’s the piece that matters. David and Blair are talking about marketing firms that have a desire to be liked and what that means:

David: It’s not bad to be liked. It’s just bad to try to overcome other things with it.

Blair: It’s a tie-breaking variable. The only meaningful variable is the client’s sense of your ability to solve problems, create value relative to the other firms under consideration. I think we all intuitively understand that if you are leaning on personality and likability in the sale, then the implied message is that you yourself see your ability to create value is no greater than the other firms under consideration. Because if you are a low-affinity person and you really thought “we’re the only option here”, you could show up however you want.

The thought that being well-liked is a big factor for a client relationship stems from the degree to which creative firms value their internal culture, which I think includes companies like ours as well. Our culture is very important to us, as it leads to a healthier work environment and a higher quality output for our clients. That’s all true, but it shouldn’t matter much to a wise client — they have specific goals to reach, and they simply want the firm that is best equipped to help reach those goals.

As David said, it’s not bad to be liked, and if all things are equal then being well-liked will serve you well. However, if other companies can show a better understanding of the customer needs, and a better solution to help reach it, your likability becomes pretty much meaningless.

Filed Under: Business, Marketing

Engage in Conflict

December 22, 2021 by greenmellen Leave a Comment

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Conflict can be a good thing. Donald Miller compares engaging in conflict to being like having a great workout — it can hurt a bit in the moment, but it leads to a healthier future.

This doesn’t mean you should go around stirring up drama and creating conflict, but rather you shouldn’t run away from it when it shows up. The concept isn’t dissimilar to Adam Grant’s philosophy of “not agreeing to disagree“.

Donald also provides four tactics that can help with conflict.

Expect conflict. Know that it’s coming so it doesn’t take you by surprise.

Control your emotions. A solid debate is far different than a shouting match.

Affirm the person you are confronting. Presumably, this is someone you care about if you’re willing to engage, so take some time to point out good things along the way.

Understand you could be wrong. I see this one as perhaps being the most important, but also the most difficult. If you’re willing to engage in respectful conflict with someone, you presumably respect them. If you respect them, you should be willing to consider the possibility that they might be right. Being free to change your mind is a wonderful trait to have, and if you were indeed wrong then, hey, now you’re less wrong than you were before.

If you disagree with someone that you respect, you owe it to them to hash out the differences. Hopefully, they’ll be willing to do the same for you.

Filed Under: Business, Empathy

Delegate and Elevate

December 9, 2021 by greenmellen Leave a Comment

Reading Time: 2 minutes

We’re big fans of the EOS (“Entrepreneurial Operating System”) model of business at GreenMellen, and it’s served us well over the years. We don’t follow it precisely, but some aspects of it (like meeting cadences and clarity breaks) have been astoundingly helpful for us.

EOS founder Gino Wickman has a variety of books on leadership, and his book “How to Be a Great Boss” had a concept in it that I found to be very interesting: Delegate and Elevate.

The idea is pretty simple. First, write down every single business-related activity that you do throughout the course of a day. Take a week or two and make sure you have everything included.

Then, take a piece of paper and split it into four quadrants:

  • “Love/Great” activities are those that you’ve mastered and that you love doing — they give you energy and a sense of fulfillment.
  • “Like/Good” activities are those that you can do with minimal effort and that give you enjoyment and satisfaction.
  • “Don’t Like/Good” activities are those that you are good at doing — you have learned to do them well through repetition and necessity, but they don’t give you real satisfaction or a sense of fulfillment.
  • “Don’t Like/Not Good” activities are most likely outside your area of expertise that leave you feeling inadequate and frustrated.

It should look something like this:

Next, take every item from your list and put it into one of the boxes. Over time, and this can take years, you should work to remove yourself from items in the bottom boxes and delegate those out, so that you can focus more time on the things that matter and elevate your work in those boxes.

I only recently discovered this exercise, but Ali and I have somewhat been doing this over the years. Things that we’re not good at (or we really don’t like) we’ve slowly removed ourselves from by building a small team. Taking the time to think through it and do it properly will only help solidify what your future plans might look like.

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I encourage you to check out Gino’s book, but they also have a free PDF download with some worksheets in it, including more details about how they recommend you tackle this exercise.

Filed Under: Business, Leadership

Have you faced marketing trauma in your past?

November 27, 2021 by greenmellen Leave a Comment

Reading Time: 2 minutes

There are times when we’re meeting with a potential client that we can tell they’ve been burned badly by a marketing agency in the past. They’re defensive, questioning, and unwilling to share much about their situation — and for good reason! If they’ve had a bad experience before, it can be tough to trust another unknown group in the future.

As Ali shared so well in a recent post, we do a lot of things to try to ease the nerves of a new client, including:

  • Not making them sign long-term contracts
  • Keeping our links out of their footer
  • Letting them choose their own vendors for things like hosting and printing

Ultimately, we try to make it very easy for people to leave us if they’re not happy, as that can offer some assurance up front. Even with that, though, some people are just nervous to make a big decision like hiring a new marketing firm. If that’s you, there are two main things I’d suggest you do:

Investigate the new agency

Look at their website and reviews, for sure. Going deeper, though, look at their reviews on sites like Clutch (here’s ours) where users can’t directly place reviews and they’re vetted far more than Google or Yelp ever could.

Another wise thing to do is to look at their portfolio of websites they’ve built in the past few years and see how those sites look today. Did they get scrapped already? Are they falling apart? Or are they humming along with fresh new content and updated images?

Protect yourself

More importantly, though, is protecting yourself from allowing it to happen again. Most of what I’m talking about was explained above, and the big two are to not give up direct control of your assets (don’t move your hosting to their servers) and don’t sign a long-term contract. Keep your options open, and make the agency constantly be working to retain your business.

At the end of the day, trust will need to work both ways. We’ve had a few potential clients that we’ve turned down, because their past marketing trauma meant that Ali and I would have to constantly be a human shield between the client and our staff. Nobody wants that.

If you’ve been burned before, I’m so sorry. There are a lot of truly awful marketing companies out there, but there are a lot of great ones too. If you’re looking to make a change, vet the new agency carefully, do whatever you can to keep your options open, and I hope things go very smoothly for you.

Filed Under: Business, Marketing, Trust

Back to Pipedrive

November 23, 2021 by greenmellen Leave a Comment

Reading Time: 3 minutes

When it comes to business, having a proper CRM and pipeline is crucial. Knowing who your current leads are, what stage they’re in, and when to respond is vitally important.

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Many people track that kind of info in something like an Excel spreadsheet, and that’s really not bad. Simply having a place for that data puts you ahead of those that just wing it, but there are better ways to handle it.

I used Pipedrive years ago and it was great, but just didn’t quote offer enough data for me. To solve that, I built my own solution in Notion and we’ve been using it for quite a while now. You can read about that (and grab a free copy of the template I built) here.

While that Notion setup has worked well, I’ve been feeling the need for more power. I could potentially build out even more in Notion, but I recently took another look at Pipedrive and I’m very impressed with the improvements they’ve made over the years.

The main pipeline

At its core, Pipedrive is very similar to what I built in Notion — a kanban-style board of opportunities, like this:

As leads move through your sales process, you slowly drag them toward columns to the right. Nothing too magical there.

Reporting

I can run reports that data, too, similar to what I had in Notion but with the ability to go quite a bit deeper. I have all of our current leads in Pipedrive now, but I’m slowly moving past leads (both won and lost) to help generate more data.

Leads Inbox

A relatively new feature they’ve added is a “Leads Inbox”. Previously, you had to have a column in your pipeline for “New Leads”, which could get messy. Now they have a separate place for new leads to live, and you can move them into the pipeline if things progress well.

Even better is that you can automate adding leads to this inbox. In our case, we have the contact form on our website drop them in here for us. From there, we can respond and work with them without having to manually create that record. It’s pretty handy!

Syncing

Pipedrive also now includes ways to sync your contacts, email, and calendars.

The calendar sync is my least favorite. It’s not a bad feature, and I can see some benefit to it, but it’s not one I’ll likely use.

The email sync is pretty nice. You can choose to BCC a private address to send certain emails to Pipedrive, or you can just have Pipedrive sync all of your email and pull that info into the appropriate “deal” automatically. For example, when I pull up the details for this lead, you can see the email pulled in at the bottom right:

The contact sync is also pretty nice. I keep a large and fairly tidy contact list, so having the two-way sync to Pipedrive is nice, so any info I add in there will sync to my contacts (and by extension, my phone).

Price

The price is the only downside. It’s not bad, but our approach in Notion was essentially free. Pipedrive charges a per-user fee of $18 / $33 / $59 / $119 per month. We’ll likely use the $33/mo plan, with two of us, so it’ll cost us $66/mo. That’s a very fair price, for sure, but certainly higher than $0.

If you’re not sure what to use for this piece of your business, I encourage you to check out Pipedrive. If you use and love something else, please share in the comments so that we can all check it out.

Filed Under: Business, Marketing, Productivity, Technology

A key for when you should fire a client

November 17, 2021 by greenmellen Leave a Comment

Reading Time: < 1 minute

Over the years, we’ve fired perhaps a half-dozen clients at GreenMellen. Most of those were for a wonderful reason — they grew too large for us to adequately support, so we passed them along to other local agencies that were much larger than us and could serve their needs.

A few times, though, we let clients go for less than wonderful reasons, and a recent episode of the 2Bobs podcast helped me define exactly what it is:

If you have to be a human shield between your team and your client, you need to fire the client.

Ali and I have found ourselves having to become that shield a few times in the past, and we’ve ultimately let those clients go due to continued bad behavior, and this one action turns out to be a great way to measure it. If we’re worried that a client is being rude or demeaning to our team, and we decide we need to step in and be the middle man to help protect the team, that’s pretty much all we need to know.

Granted, unless the client is being overtly awful we’ll generally help offboard them gracefully. Even in a bad client relationship, there is no need to burn bridges and an abrupt firing won’t do either party any good.

We don’t like to fire clients, and having only let a handful go (out of hundreds in the past 12 years) seems about right. Our team always comes first and we know what to look for, so when we find ourselves ever becoming that shield we know our time with them is ending soon.

Filed Under: Business, Leadership

Bring me problems

November 5, 2021 by greenmellen Leave a Comment

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A common leadership adage is to say to staff “don’t bring me problems, bring me solutions”. At first glance, it’s a wise thing to request. Digging deeper, though, I’m not so sure. I see two ways this thinking doesn’t always work.

Solve It Together

First is the issue of trying to have one person come up with a solution, when bringing the problem to others may be of more value. To paraphrase Adam Grant, you can create a situation “where each person comes into the situation locked into their way of solving the problem and lobbies hard for that particular solution rather than considering multiple perspectives“. Bringing the problem to others may result in much better solution.

Go Do It

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The other side is asking why people would come to me with solutions in most cases anyhow. If your team is adequately empowered, and they come across a solution to a problem they were facing, they should just go implement the solution. Don’t bring me the solution – just go do it.

This is often a problem in larger organizations, particularly with customer-facing staff, and I try to remember that when working with customer service folks as a customer. The solution to my frustration might be obvious to both of us, but the customer service rep simply isn’t allowed to think outside the box. Avoiding that trap is how companies like Zappos grew so quickly, as this NPR article from a few years ago showcases nicely — employees can do whatever it takes to serve their customers.

There are certainly times when I need some help and a solution is greatly appreciated, but treating that approach as the best way to go about your business is often not the best move.

Filed Under: Business, Leadership

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