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Smartphones change how we think

November 28, 2022 by greenmellen Leave a Comment

Reading Time: 2 minutes

Centuries ago, before we had ways to easily and reliably transfer the written word, memory and storytelling were key, as that’s really all you had. If you didn’t remember what you needed to know, you were done — there was no library to reference, much less a search engine.

Over time, though, that’s certainly changed. Many of us feel that we don’t remember things as well any more (can you recite more than five phone numbers?), and you may not be wrong. While our memory has plenty of room to expand, it’s often given a break because of the vast amounts of information at our fingertips.

As Joshua Foer put it in “Moonwalking with Einstein“:

“Forgotten phone numbers and birthdays represent minor erosions of our everyday memory, but they are part of a much larger story of how we’ve supplanted our own natural memory with a vast superstructure of technological crutches—from the alphabet to the BlackBerry. These technologies of storing information outside our minds have helped make our modern world possible, but they’ve also changed how we think and how we use our brains.”

It leads to an interesting decision of deciding what should be stored in your brain versus what you should leave for reference. As I shared a few weeks ago, we often write things down so we can forget them, but deciding what to forget is tricky.

Our brains should be used more for problem solving than for rote memorization, but there’s a place for both. As you learn and remember more, you’re able to put multiple ideas against one another and find answers to the problems you’re trying to solve.

That said, I don’t have a perfect answer for how much we should be seeking to store and I’m constantly trying to tweak that balance in my life. How do you decide what to remember and what to leave up to Google when you need it?

Filed Under: Learning

You probably don’t need that NDA

November 27, 2022 by greenmellen Leave a Comment

Reading Time: < 1 minute

I’ve been asked to sign an NDA (Non-Disclosure Agreement) a few times, and I’m always happy to oblige, as it’s really no extra effort on my part. However, 99% of the time the document is completely unnecessary, because the person asking for the signature is weighing their idea far above the level of effort it will take to make it come to life.

Having a great idea for a new product or service is excellent, and maybe you’ll have the next “big thing”. For the most part, though, the next big thing will require a lot of work to get off the ground, regardless how great the idea might be.

In his book “From 6 to 7 figures“, author Austin Netzley puts it this way:

“To achieve big success, it’s not about ideas or information. It’s about implementation and execution.“

I’ve also heard Howard Aiken say it like this:

“Don’t worry about people stealing your ideas. If your ideas are any good, you’ll have to ram them down people’s throats.”

If you share your great idea with the world, there’s a chance it could be stolen. What’s more likely, though, is that it can help get you connected with people that can actually make it happen.

Whatever idea you have is likely something that a handful of other people have thought of as well. The key is being the one to execute the idea and make the magic happen.

Filed Under: Business

A video on your home page is likely a sign of bad messaging

November 26, 2022 by greenmellen Leave a Comment

Reading Time: < 1 minute

This isn’t an ironclad rule, but if you have to include a video on the home page of your site to explain how your product or service works, it’s likely a sign that your messaging needs help.

Not long ago, the guys on the Marketing School podcast made this very argument, and I tend to agree. Having videos to support your product can be great, but if someone needs to watch a video to understand what you’re offering, you’re going to lose a huge percentage of your potential buyers.

As Neil and Eric explain in the podcast, sometimes metrics can fool you to make it look like the opposite — your conversion rate might be low, and then it gets a boost when you add a video. Clearly the video helped, right? Compared to your previous text, yes, but you’re likely still leaving a lot of money on the table that better messaging could help.

No video?

Look at a tool like HubSpot (or even GreenMellen) as an example. Lots of great information, put together in a friendly format, with no need for a video to explain the core concepts. Once you’re beyond the basic idea and you’re looking for more, then videos can come into play.

Building a solid message isn’t easy. As an example, our process generally takes four weeks to complete, and there is a lot of effort that goes into it. At the end of it, though, you’re able to get your value proposition across clearly and powerfully, leading to much better understanding (and outcomes) when visitors browse your site.

Filed Under: Content, Websites

Learning more leads to learning more

November 25, 2022 by greenmellen Leave a Comment

Reading Time: < 1 minute

Your brain will never be “full”. It might feel like it sometimes, but that’s not the case. In fact, it’s largely the opposite; as you learn more, your capacity to learn expands as well.

In his book “Moonwalking With Einstein“, author Joshua Foer shares a few insights along those lines. The first is about your expanding memory:

“Memory is like a spiderweb that catches new information. The more it catches, the bigger it grows. And the bigger it grows, the more it catches.”

This leads to a few advantages, both in terms of seeing the world in a better way and remembering even more of it:

“The more we remember, the better we are at processing the world. And the better we are at processing the world, the more we can remember about it.”

Don’t be afraid to keep learning and expanding what you know. Not only will your brain never fill all the way up, but your work to learn more will lead to greater capacity going forward.

Filed Under: Learning

Be unweary

November 24, 2022 by greenmellen Leave a Comment

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This Thanksgiving, I hope you take some time to become unweary of the wonders in your life.

Whether that is friends, family, food, or football, they’re all amazing things that we’re blessed to have.

Take time today to also be thankful for the other wonders you have. Just reading this post means you have a piece of technology that was unfathomable just a few short decades ago. I suspect the temperature you’re in right now is pleasing, and you can get any food or drink that you need. Throughout history, those were often unfathomable as well, so take today to see them as the wonders that they truly are.

Filed Under: General

Areas to wish to be ignorant

November 23, 2022 by greenmellen Leave a Comment

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I recently saw a quote that got me thinking, but I haven’t figured out where to take it yet. It’s attributed to Ralph Waldo Emerson, and he said:

There are many things of which a wise man might wish to be ignorant.

I can see it going a few ways.

Evil

Knowing about the hardships of others and working to relieve them is a fantastic trait to have. However, if you were to be wise to all of the suffering across the entire globe, it could potentially be debilitating. Perhaps that’s where he was going?

Poor focus

Another angle could be a lack of focus. I’ve talked before about my use of Anki to help with my learning. If I wanted to learn everything I possibly could, I’d have millions of cards in the deck, never really learn any of them, and be chained to my phone all day long trying to work through them. It’d be miserable. Choosing to stay ignorant helps keep the list manageable.

In researching this quote, I found the second part of it that is often missed with the quote I shared. Here is the full quote:

There are many things of which a wise man might wish to be ignorant, and these are such. Shun them as you would the secrets of the undertaker and the butcher.

That points to a few other areas, both of which I’ve actively tried to avoid in my life. I appreciate both professions deeply, but I don’t wish to see behind the curtain of either.

What are other areas where it might be beneficial to remain ignorant?

Filed Under: Learning

Business isn’t a zero-sum game

November 22, 2022 by greenmellen Leave a Comment

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In some areas of life, particular sports, the results are zero-sum; for one team to win, another has to lose. Every year, some team makes it to the Super Bowl and loses, but that’s the only way to make winning possible for the other team.

Beyond sports, though, most of life and business isn’t zero-sum. You can win and the other guy can win too. You can both be happy, successful, or anything else that you want. There are cases where it’s head to head, such as for a specific job opening, but most of the time things are more open than we want to realize.

It’s like I shared a while back about The WordPress Community. Most of us in these gatherings are technically competition to one another, but we all realize that we’re not in a zero-sum game; one of us “winning” doesn’t mean that another last to lose.

As Adam Grant discussed in a recent interview with former NFL player Emmanuel Acho, the ability to determine when a situation is zero-sum and when it’s not is a valuable skill to have. If you look closely, I think you’ll find that most situations in life are not, and it’s a great world to be in when we can all win together. I encourage you to listen to that episode of his show, as their thoughts on this are really quite fascinating.

Filed Under: Business

From Twitter to Mastodon?

November 21, 2022 by greenmellen Leave a Comment

Reading Time: 2 minutes

While the Elon Musk + Twitter situation seems to get stranger by the day, many people are moving over to Mastodon instead. Whether it sticks or not remains to be seen, but it has potential to be a great solution.

At it’s core, Mastodon is a decentralized social network that feels a lot like Twitter. Really, though, it works somewhat like email where there is no single owner of the service. With email, you don’t sign up with “the email service” — you sign up with Gmail or Yahoo or whatever provider that you’d like, and they can all talk to one another.

With Mastodon, there are a ton of companies (and individuals) that have set up Mastodon servers, so you need to sign up with one of them. Once you’re on that server, they control your account but you’re able to chat with anyone on the service.

More work?

Ultimately, this means its a bit more work than just signing up for Twitter. Similar to my thoughts on POSSE, the extra work really can lead to more power and freedom for you.

Personally, I’m using the service at c.im. I’m not sure it’s perfect, but it’s a solid platform and seems like a good place to set up shop. You can find and connect with me here: https://c.im/@mickmel

Similar to email, your username is really username + server (like [email protected] for email). Others that I follow can be on different servers, such as:

Kyle Van Deusen – https://wpbuilds.social/@Kyle
Lee Jackson – https://trailblazer.social/@lee
Seth Godin – https://c.im/@thisissethsblog

Your name?

If you follow me online much at all, you see that I’m “mickmel” in most places. With Mastodon, it’s not that simple because every single service could have a different “mickmel”. The good side of that is if your desired username is taken on one server, you could try another.

Wild west

The biggest concern is that this kind of the wild west, where anyone can set up a server. That’s a great thing, but also means that your server (and therefore your account) could disappear at any time if you choose an unreliable server. This is similar to email in the 90’s when tons of email services set up, and then a lot of them went under. It’s a risk.

Time will tell if Mastodon really takes off or not, but I encourage you to at least check it out, understand how it works, and play with it a bit. If you do, feel free to add me and then share your profile link below so we can connect.

Filed Under: Social Media, Technology

You aren’t rewarded for your effort

November 20, 2022 by greenmellen Leave a Comment

Reading Time: < 1 minute

If you’re five years old and you spend a few hours hand-making a Christmas present for your mom, she’ll appreciate it simply due to the effort that you put into it. The same can be true when it comes to fitness, where your effort directly affects your outcome. When it comes to business, though, effort is essentially meaningless when converted to value.

When your company is hired to do some work, your client is paying for the results, not the effort. If you can produce high levels of value in a short period of time, you’re likely to be quite successful. Conversely, if it takes you a long time to generate value worth paying for, your effective hourly rate may not be high enough to live on.

Adam Grant summed this up well in a recent Tweet, as this applies to schools as well:

I’m seeing a growing number of students complain: “My grade doesn’t reflect the effort I put into the course.” Public service announcement: You don’t get an A for effort. You earn it for excellence. Success is measured by the level of mastery you show, not how hard you work.

For most businesses, the length of time that something takes to complete is likely factored into the price to a degree. If that number doesn’t match the value that you ultimately provide in the end, the amount of effort doesn’t matter.

Filed Under: Business

The power of Supertags in Tana

November 19, 2022 by greenmellen Leave a Comment

Reading Time: < 1 minute

I briefly mentioned Tana last month, which is a new note-taking app that I’m playing with. I’m finding it to be a very powerful tool, but their “Supertags” feature might be the best part.

Rather than try to explain it to you, here is a short video that I created to show how it works:

It’s really making me rethink how I organize my notes. It’s a great tool, and you can visit the Tana website to learn more.

Filed Under: Social Media, Technology

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