At our Meetup yesterday, Jamie Howard of Hey Thunderbird gave us a great presentation about using metaphors in business. In fact, his entire presentation was about using the idea of property management (“renovations”, “foot-traffic”, “location”, etc) as it relates to digital marketing, and it was excellent! You can view his slides here.
What really struck me, though, was the simple way he broke down digital marketing. To him, only three things really matter:
Branding – This includes your visual brand, but more important is simply the way people feel about your business.
Traffic – You can’t do much if you don’t get traffic to your website and other online properties.
Conversions – Going further, though, the traffic is useless if you don’t convert.
Digital marketing is much more complex than that, but when you boil it down to the basic elements, I think he nailed it with those three. If you can do a solid job in those three areas, you’ll thrive.
Thanks again to Jamie for leading an excellent session of A Brighter Web!
