Reading Time: 2 minutes
Here’s a bit about what I wrote, read and learned over the past week. I hope you find it helpful!
Blog posts from the past week
- “Set it and forget it” marketing simply doesn’t work. “Set it and forget it” is the dream solution to many challenges in life, but it rarely works. 25 years ago you could build a website and largely leave it alone, but those days are long gone. When you let your website just sit there, bad things can happen.
- Mistakes happen, but responses matter more. Everyone makes mistakes. It’s a part of life, and we should show some grace to those that do. However, mistakes should lead to growth, and the lack of that is where trouble can really show up.
- Ease beats quality. Quality is super important in some areas, but often times ease of use will create much better outcomes.
- The quiet work that makes everything else work. There are flashy and important things to be done at most businesses, but at the end of the day it’s the quiet work that makes all the difference.
- I did not see them look at their phone one time. The ability to be present with others is, sadly, becoming a bigger and bigger differentiator. We’ve all spent time with others who were constantly checking their phone, so if you can simply avoid doing that it can really set you apart.
- Calm websites convert better than clever ones. When building a website, it’s a common desire to want to make it flashy. Add more animations! Attract attention! Of course, when someone is already on your site, what are you trying to “attract”? At this point they simply need to know if you’re able to solve their problem or not, and flashiness and animations are unlikely to help with that.
Books that I’m reading
I read for a total of 2:46 last week with the following:
- Finished “The Let Them Theory“
- Continued “Finding Focus“
- Continued “Amusing Ourselves to Death“
- Continued “Godel, Escher, Bach“
- Continued “Hell Bent“
- Continued “Leading Change“
- Continued “The Brothers Karamazov“
Tech Rec
Stealing the idea from my friends at the Tech Talk Y’all podcast, I’ll drop in some tech recommendation every week as well.
- The TCL NXTPAPER 11 Plus. This is an interesting tablet that is somewhere in-between an iPad and a Kindle. It’s a fully-powered (but budget priced at $269) Android tablet, but it has a mode where it can turn into a Eink-like display (reduced blue light, no colors, already on a matte screen). It’s certainly not as friendly for your eyes as a true Eink device like a Kindle, but it’s a super interesting compromise and we’ll see how it goes.
I hope you found some value in this. If you ever have questions, ideas, or disagreements regarding anything I write, please don’t hesitate to reach out.
