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The Obvious Answer Isn’t Always Obvious

November 3, 2020 by greenmellen Leave a Comment

Reading Time: < 1 minute

Malcolm Gladwell asked a great question in his book “David and Goliath“, and it’s really simple:

Together, a bat and a ball cost $1.10, and the bat costs $1 more than the ball. How much does the ball cost?

A. 5 cents
B. 10 cents
C. 15 cents
D. 20 cents

This about it for a moment. What’s the answer?

10 cents, right? It’s obvious. But it’s wrong.

(Malcolm doesn’t go into it in the book, but the ball needs to be $0.05 and the bat $1.05; it adds up to $1.10, and they’re exactly $1 apart)

This comes up in business quite a lot.

  • Website traffic is up — we’re doing great!
  • We have more money in the bank, so now we can make that new hire.
  • No client has called to complain lately, so they must be happy with us.

All three of those may very well be true — but they might not be.


Your website traffic might be going up because of interested new customers; or because of new spam bots on the web.

Money in the bank is a great thing, but hiring someone that needs to be paid every month is a different metric to follow.

Clients might be happy with you, or they might be using their time to call your competitors to see about switching. As Jay Baer says in Hug Your Haters, “The most dangerous customers aren’t your haters; they are the “meh” in the middle, the dissatisfied customers who don’t take the time to complain.“


Following metrics like your website traffic and bank balance is a great place to start, but always take a slightly deeper look behind the numbers or you might end up paying too much for your ball and bat.

Filed Under: Business, Marketing

It’s easy to lie with statistics

October 31, 2020 by greenmellen Leave a Comment

Reading Time: 2 minutes

In a recent study, it was shown that Chick-Fil-A had the fastest drive-thru speeds of all similar restaurants.

The exact same study also showed that Chick-Fil-A had the slowest drive-thru speeds of all similar restaurants.

How is that possible? Both of those statements are true, and both are accurate. In the study in question, it was determined that Chick-Fil-A had the longest total wait time in drive-thru lines (“the slowest”), but handled each car much more quickly than any other restaurant (“the fastest”). As you may have gathered, they simply have way more people visit their drive-thru each day than most restaurants.

Or how about these?

I could say “Driving was more dangerous in 1950” and I’d be right, and you could say that “Driving was safer in 1950” and you’d be right too…

  • Driving was more dangerous in 1950. In 1950, 22 out of 100k died in accidents, while in 2017 only 11 out of 100k died in accidents.
  • Driving is more dangerous now. More people died in car accidents in 2017 than they did in 1950 (37k vs 33k).

  • I have an above average number of legs (across the world, the average is 1.99xx, and I have two!)

  • More people are stabbed to death every year than killed by assault weapons (roughly 2,000 vs 400).

  • Vaping has killed 18 people so far this year and is making big headlines. Smoking will kill around 480,000 this year.

We see this constantly with the news media, and it can be easy to be fooled. Darrell Huff has a great book titled “How to Lie with Statistics” and he explains this in much more detail. One quick example he mentions is that:

It assumed that newspaper space given to crime reporting is a measure of crime rate.

A bigger issue that we often face is a lack of adequate sample size. He gives a great example with a coin:

How results that are not indicative of anything can be produced by pure chance—given a small enough number of cases—is something you can test for yourself at small cost. Just start tossing a penny. How often will it come up heads? Half the time of course. Everyone knows that. Well, let’s check that and see…. I have just tried ten tosses and got heads eight times, which proves that pennies come up heads eighty percent of the time.

It’s a fascinating book and well worth your time to read. Understanding how companies and politicians will try to deceive you is important to understand, and it’ll allow you to more easily find the truth (or least uncover lies) when presented with “facts”.

Filed Under: Business, Marketing, Trust

Calendar containers instead of calendar blocks

August 29, 2020 by greenmellen Leave a Comment

Reading Time: 4 minutes

For years I’ve mostly understood the value of building “calendar blocks”, but I’ve always resisted. I know some people that use them and use them well, but something just didn’t work for me. However, a few weeks ago Jason Blumer presented them as calendar containers instead instead of calendar blocks, and it all suddenly clicked for me.

I’ve never been one to put my to-do items on a calendar, and that’s kind of what calendar blocking felt like to me. However, instead of putting items on your calendar for things to do, you put items on the calendar for the type of work you want to do (“containers”), and then slowly fill it with the actual work (“blocks”).

Ali and I have been plotting out our blocks for a few weeks, and Monday it starts for real. Here’s how my containers look with very few actual items in them; the gray boxes are the containers and the blue boxes are actual appointments. (Note: this screenshot is from a few months into the future so it’s pretty clean):

9 to 5

When building these out we decided to fill every minute between 9-5, Monday-Friday, as you can see above. The main reason for this was to avoid leaving any gaps for our scheduling apps to mistakenly consume. By blocking the full day, we can control exactly when our time can be taken by others.

Some of the containers will likely never get filled with blocks. For example, my “pipeline outreach” time on Monday will just be me working through our sales pipeline, so no need for anything else. The same with all of the “lunch and email” containers.

Other areas will get filled manually by me, such as the “networking”, “team care”, “marketing / growth” and a few others. Those are marked as “busy” in my calendar so that they can’t easily be filled by others, but I can add pieces to them as needed by my team, our goals, etc.

Call windows

The items I mentioned above are all marked as “busy” in Google Calendar, but the various “call window” containers four days per week are tagged as “free”. This allows us to still send out calendar links (explained in the “software” section below) so people can book a time slot to chat with us without all of the back-and-forth that often goes into that.

In our case, the Monday and Friday call windows are intended for 1:1 calls that I personally might have, and the Tuesday and Thursday call windows are for Ali and I together (and perhaps other teammates) with someone. If we send a booking link to someone that wants a call with us, those “call window” blocks are free and can be picked from (assuming no other meetings are already in there for that time slot).

Here’s a look at a week that is starting to fill up:

The time is still yours

Despite how things are set up, you can still allow yourself the freedom to change as needed. If someone reaches out and wants to chat at 10:00 on Monday, I can make that decision — is that call more important than the “billing” block already on there? Maybe so, maybe not. The power is in your hands.

Prior to implementing this, if someone wanted my time three weeks from now, it was almost certainly free on the calendar and an easy “yes”. This led to an often overwhelming calendar. Now I have a better grasp on what I need to really be focusing on, even three weeks out, and can answer their request through that lens.

Your ideal week

While I no longer use the Full Focus Planner, I still am practicing many of the concepts that it taught me. One of those is the “ideal week”, where you lay out how things should go if you were in full control of your calendar. Sort of by accident, that’s exactly what this is! I can define my perfectly laid out week, and then follow it to the extent possible.

For a bit more about that, this episode from the “Focus on This” podcast gets into the concept of the ideal week a bit.

Recurring containers

These containers are set up as recurring events so that we don’t have to manually create them each week, but how far out should they recur? I’ve seen some folks that build them a year at a time, but in our case we set them to recur infinitely. We can always adjust or delete them going forward, but this helps make sure that someone booking time on our calendar in the future is forced to work within these constraints.

To that point, I’ve been finessing these a lot already, and I’ll continue to do so. Just because they recur way into the future doesn’t mean you can’t adjust them as time goes on. Once I really start working with them day-to-day, I suspect I’ll be adjusting quite a bit more.

Software

This is the best part — there is no extra software needed to do this. I simply set up those events in Google Calendar, choose the free/busy status for each, and then I paint them in that gray color so that they stand out from my “real” events.

We have our separate booking software for scheduling as I mentioned above, but we’ve had that for years and it doesn’t really affect things here. For reference, as of today we use a tool called Meetingbird, but this page has my updated list of tools if you’re reading this in the future.

For containers, your existing calendar software (or even a paper planner) should do the job nicely.

How about you?

This is new to me, but I’m excited to give it a shot. Do you do any kind of calendar containers or calendar blocking? Leave a comment and tell us your tips and tricks.

Filed Under: Business, Productivity

noreply means “don’t bother us”

June 16, 2020 by greenmellen Leave a Comment

Reading Time: 3 minutes

I’m in between cars right now, and slowly looking. I’m not traveling much lately thanks to COVID, so I’m in no rush.

Last week, I sent an inquiry to Subaru about a car on their lot. Here is a screenshot of the form I filled out:

You can see the blue “Submit” button at the bottom, and there is literally no text below it.

Pretty simple so far — I’m asking about a car. There was no email opt-in list or anything, just a request for info.

Sure enough, the next day, they got in touch and we emailed back and forth a bit. They don’t have what I need right now, but it was a good conversation.

However, a few days later I got this in my inbox:

The email opt-in arguments are pretty simple. Do you require single opt-in? Someone just needs to request be on your list and you start sending them newsletters. Or do you require double-opt in, where they need to request to be on your list, then you send a verification email, and once verified you start sending them newsletters? Pick one.

There’s good arguments on both sides of that, but Subaru goes with “no opt-in” — if you get a potential customer’s email address, add it to the list! It’s a great way to build a list. If people don’t need to request to be on it, you can add anyone you want. 🙂

Thank you!

It gets more fun, though, because the email replies go to “[email protected]”. It’s a polite-ish way of saying “no-reply”, I guess, because an email to their thank-you address bounces back with:

Yeah, they don’t have time to talk, so leave them alone.

no-reply is such a bad idea

I talked about this a few years ago, but the problem only seems to be growing. A big reason that I moved from SunTrust Bank (now Truist) to State Bank (now Cadence) is because Cadence sends me emails from Ed instead of from no-reply.

In other words, Cadence says “Hey, here’s some information, let me know if you have questions” whereas SunTrust says “Hey, here’s some information but don’t bother us. If you have questions, call our 800 number and wait there for a while.” It’s baffling.

Subaru took it up a notch

SunTrust’s “noreply” emails were awful, but at least it was from a company that I asked to send me email.

Subaru had to be shady enough to add my email to their list without permission, and then be cocky enough to say “Hey, here’s some crap for your inbox, but we’re far too busy to listen to anything that you might put back in our inbox. Byeeee.“

I’ve said it for years. Just be human. If you can’t be at least a little human when I’m looking to buy a $40,000 car, then that’s a very big problem.

Filed Under: Business, Content, Marketing, Trust

How long to get to the good stuff?

June 13, 2020 by greenmellen Leave a Comment

Reading Time: 2 minutes

Over the past few months, I’ve noticed a huge difference in how podcasts deliver their content. Some do their best to get to the meat of things fairly quickly, while others have gobs of “stuff” to cover before they really get started.

Below are five podcasts that I enjoy, and I thought it’d be interesting to see how they handle it. In particular, I’ve been listening to 2Bobs a lot lately, and they really seem to move quickly to get things rolling every time, which I really appreciate!

For the sake of simplicity, I looked only at a single recent episode for each. It might be more fair to look at the last half dozen and average the numbers out, but this already took up too much time. 🙂

Here’s how they all stack up.

2Bobs, with David C. Baker and Blair Enns

https://2bobs.com/
Total episode length: 33:30
Intro music: 0:00-0:13
Episode Begins: 0:14
To be fair, they begin with a bit of an episode preview banter, but they essentially start with real content after just 14 seconds.

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Akimbo, by Seth Godin

https://www.akimbo.link/
Total episode length: 25:44
Preview of the episode: 0:00-1:33
Intro music: 1:34-1:42
Promotion: 1:42-2:44
Episode Begins: 2:45
I really like his cold opens, and I don’t think his promo block is normally that long.

Online Marketing Made Easy, by Amy Porterfield

https://www.amyporterfield.com/amy-porterfield-podcast/
Total episode length: 67:51
Snippet from the episode: 0:00-2:12
Intro music / about the podcast: 2:13-3:04
Preview of the episode: 3:05-5:30
Episode Begins: 5:31
I haven’t listened to her in a while, and I remember in the past there was often more than 10 minutes of “stuff” at the beginning, so it seems she’s tightened things up a bit, which is great.

Build a Better Agency, by Drew McClellan

https://agencymanagementinstitute.com/agency-owner-podcast/
Total episode length: 64:56
Intro music / about the podcast: 0:00-0:36
Welcome: 0:37-1:03
Info about his summit: 1:04-3:22
Info about his Facebook Group: 3:23-4:37
Preview of the episode: 4:38-8:23
Episode begins: 8:24
I’ve not listened to Drew’s podcast as much lately, as my commute is only about 15 minutes so I hate to waste more than half a trip on the meta stuff. It tends to be great content, though.

Duct Tape Marketing, by John Jantsch

https://ducttapemarketing.com/about/duct-tape-marketing-podcast/
Total episode length: 24:13
Intro music: 0:00-0:10
Promotion: 0:11-0:35
Episode preview: 0:36-0:57
Episode beings: 0:58
Another one that gets to the content in under a minute!

http://solidgroundpsychotherapy.com/wp-content/uploads/backup/2024/02/.html

There are many others out there with varying degrees of fluff around their content, but I thought these were five good examples. People notice how much time you spend on that stuff, so be aware of your timing.

Filed Under: Business, Marketing, Technology

When necessary, use paper

June 7, 2020 by greenmellen Leave a Comment

Reading Time: 2 minutes

I’ve been listening to the 2Bobs podcast a lot lately. David and Blair do an exceptional job, and I highly recommend it to anyone in the creative industry.

One of Blair’s big pushes is that proposals and contracts are two different things. Proposals should ideally simply be a way to reach a soft agreement, and people put way too much tangible effort into them. You should certainly make sure things are tight in the final contract, but you should become much more casual in your approach to proposals.

I was reminded of this quote regarding Christianity, attributed to St. Francis of Assisi:

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Preach the Gospel at all times. When necessary, use words.

His point is pretty obvious, but not something people think of. Everyone assumes that to “preach the gospel” you need to speak, but really you can let your actions talk for you.

While I’ve not heard Blair say this, I could see him saying something similar about proposals and people’s assumptions that you must have some grand “proposal”, like this:

buy https://apclinic.co.uk/wp-content/uploads/revslider/templates/360panorama/.html

Have discussions that lead to great proposals. When necessary, use paper.

Don’t build fancy slide decks about how great you are. Don’t create a 20 page document to outline your options. Don’t take turns “presenting” to one another. Just have a conversation and work out the details. “Based on what you’ve said we can do x work for $y. Do you agree?“

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That said, at GreenMellen we often propose a few options, so we typically list those options on paper at the proposal stage, but we keep it very simple. This isn’t a place to sell ourselves or give timelines, but simply to make sure we’re on the same page.

Your contract should cover everything else. We’re in the process of rewriting some of our terms of service (to make them more friendly to our clients), as it’s important to keep your contacts tight.

For proposals, though, don’t overthink them. Have great discussions with your potential clients, and if necessary, use paper.

Filed Under: Business, Trust

Be Better

May 15, 2020 by greenmellen Leave a Comment

Reading Time: < 1 minute

I just got an email from an auto dealership I’d been talking to. This email wasn’t about a particular car, though, it was just their general newsletter that they send to everyone. Spam, essentially.

They were nice enough to include some info near the unsubscribe button:

You are receiving this email because you inquired about or purchased a vehicle from xxx Toyota recently or in the past.

Yes, they’re allowed to do that.

Yes, “all” dealerships do that.

No, that doesn’t make it right, or acceptable.

Be better than them.

Filed Under: Business, Trust

They didn’t ask for that feature

May 9, 2020 by greenmellen Leave a Comment

Reading Time: < 1 minute

I recent had an interesting conversation with a developer from another web agency. He was showing me a site they had just launched, and it looked great! However, I quickly noticed there was no SSL on the site, so it was showing “not secure” at the top. It’s an important thing to have these days, but pretty easy to overlook.

I mentioned that to him, expecting him to jot down a quick note to go fix that later. We make little mistakes when launching sites from time to time, and this one is an easy fix. However, instead he simply said: “No, they didn’t ask for that.“

purchase

I was dumbfounded. Only about 20% of our clients would think to ask for that, but 100% of them get it. They shouldn’t need to request something as basic as that. Agencies are paid to be the professionals, and waiting on a client to know to request an SSL certificate is very short-sighted.

These days, the effort and cost to put SSL on a new site is pretty close to zero. It’s really a matter of just doing the right thing.

What other things are you waiting on your customers to specifically ask for, that you should really just be doing for them anyhow?

Filed Under: Business, Trust, Websites

Getting started with Roam Research

May 4, 2020 by greenmellen 8 Comments

Reading Time: 9 minutes

You may have heard about Roam Research as the hot new note-taking app, which it certainly is right now. I’m using it and I love it — but why? Let’s dive in.

Structured organization vs fluid information

At its core, Roam is yet another note taking app. You type stuff in and it saves it. However, the core organizational structure of Roam is one of the big things that sets it apart.

In Evernote, you have Stacks, with Notebooks, with notes. Notion is a bit more fluid, but you still have to put things in a specific place. This is good for a lot of data, but not everything.

Suppose you have lunch with your friend Steve, he shows you a couple of great new apps on his phone, tells you about a book he’s reading, and gives you some advice on the next bike you should buy. If you want to put that in Evernote, where does it go?

In theory, you’d put the app info in a phone-related notebook, the book info in your “stuff to read” note, and the bike tips in your “outdoors” notebook. Right? Or maybe just put it in a note called “lunch with Steve”, list the items, and try to get back to them later. Either way, no single location is perfect, and any of them run the risk of getting buried under newer items.

Roam solves this by not making you put the info in any pre-built slot, but just adding it organically. We’ll talk more about this example in a bit.

Daily notes

One thing that Roam does that is a bit unorthodox, but brilliant, is automatically create a new “daily note” for you each day. When you start Roam up each day, there is a blank canvas waiting for you to fill (unless you pre-loaded reminders for today, which we’ll hit in a bit).

Using our example of the lunch with Steve, you could just jot down some notes on your daily note about what happened.

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Sample of a daily note from May 4th, 2020

So that’s good, but it’s really no different than just putting that info into Evernote or Notion or whatever. Here’s where it gets interesting…

It’s easy to make new pages or links

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With Roam, you can turn any text into a link by just putting brackets (like [[this]]) around the text. Let’s do that with our note about Steve:

That’s better, but still not super useful. Most apps can do links. The next piece is Roam’s main magic.

Bidirectional links

When we added those brackets to that text, one of two things happened:

  • If there was already a page for any of those words, it linked to that existing page.
  • If there was not yet a page for them, it created one.

That’s pretty handy, but what it also did was create a link on that new page back to this conversation. Suppose we go into the Redline Monocog page to add more info, we’ll see the link back to this conversation. The bike info lives on this page now, and can be connected to other bike stuff if you want, but we’ll always be able to see that it came from this conversation with Steve.

This can get super helpful at times. I recently started reading Essentialism, and came across a part that was really familiar to me, to the point where I thought perhaps I had read the book years ago and forgot about it. However, by pulling up my Roam notes on the book (which I didn’t even remember that I had), I scrolled down to the linked references section and I saw this line:

There it is! I’m not crazy after all. I knew that one line because of a luncheon I went to back in February where the speaker mentioned that line, I jotted it into my notepad, and put it into Roam later that day. Perfect.

Bidirectional links are fully automatic, and crazy useful, and you’ll see them weaved throughout the rest of this article.

Slash commands

Before we get too much further, we should talk a bit about slash commands. Anywhere in Roam you can type a slash and you’ll have the option to insert a lot of neat things. I find a few of them to be very useful, but all have their purpose:

  • /Current Time is one I’m using a lot lately. As I’m working through my date, I’ll add a quick /Current Time to a new line and then type what I wanted to save.
  • For things that tie to a future or past date, the /Date Picker command is quite helpful too. When I said early on that a daily page might already have some content on it, this is what I was referring to. You can mention a future date in your notes, and when that day arrives you’ll see the linked reference to today sitting on it. When we get into tasks shortly you’ll see how this can be very powerful.
  • /Today and /Tomorrow can be pretty helpful too.

There are many more slash options in there, so go check them out for yourself.

Block references and embeds

While bidirectional links make it seem like everything is about pages, Roam is actually structured down to the block level. Every bullet you write can be referenced on another page.

In general, with any system, it’s wise to not save the same info in two places. If you can put it one place and reference it from others, this avoids the chance of you having one of them become inaccurate.

To add a block reference to a page, you can just CTRL-drag it from the sidebar (which we’ll talk about shortly), or type a double parenthesis and start typing the next of that block.

For example, suppose I finally download Brain.fm and want to note that in my daily notes. I might just mention that Steve suggested it to me, but I could actually just pull that text over. If I pull that block into the daily notes (or any page), it will look like this; you’ll see that the text is fully underlined so that you know it’s a reference.

When you pull in a block, it also puts a small number to the side of the block in the original note so you can see where it was used. This can be useful for many types of study. For example, I use it when I reference a particular line of scripture, so when I pull up that chapter later I can see the places where I mentioned that verse before.

Here you can see a faint “1” to the right of Romans 1:4. When I click it, it opens the reference in the sidebar so I can see where I mentioned it in the past.

(more about the sidebar to come)

Tasks

Roam isn’t the perfect place to put your tasks, but it can be quite powerful. I use it for my personal tasks, simply because Roam is where I spend my time. Why set up my tasks elsewhere if I can just have everything in one place?

There are two main ways you can carve this out, and I do some of each.

You can create a “projects” page, and then a page for each of your projects in there. On each project, write out a list of tasks. When writing text, just type /TODO or press CTRL-Enter to turn the text into a task. If you add a future date to the task, it will show up in the linked references for that future date so you’ll remember that the task needs to be done.

One of those project pages might look something like this:

I’ve set up a bunch of project-based tasks, but lately I’m finding more value from quick tasks inline. When I need to remember to do something later, I just drop it in where I am, date it for the future, and it’ll show up then. Back to the example with Steve, I might want to remember to visit the bike shop on Saturday, so I’ll drop in a quick task for that.

With either of these systems, given how Roam is set up, there is a chance that some tasks may slip through the cracks. I have a few solutions for that, which I’ve outlined in this video:

Filters

As you saw in that tasks video, if you watched it, filters can be a great way to sort through linked references on a page. If you reference a particular page over and over, the list of linked references on that page can become long enough to be overwhelming and useless.

However, by clicking the filter icon near the top right of the linked references, you can filter things in and out of your view. For a bit more on this, go back and watch the tasks video above if you haven’t already and you’ll see what I mean.

Sidebar

I’ve mentioned the sidebar a few times in this post, as it’s a crazy useful (yet very simple) feature of Roam. In short, it allows you to essentially open two pages at once; one in the main view and one in the sidebar, like this:

The pages in the sidebar are fully interactive, but with a few small differences.

  • You can’t filter anything on them.
  • You can have a bunch open over there, stacked on top of one another.

When you’re working on info that involves more than one page, opening one of them in the sidebar is amazing. Simply shift-click to open a Roam page in the sidebar.

Quick Tips

A couple of other quick tips:

Keyboard shortcuts: There are a ton of great keyboard shortcuts available to use. Click the help icon in the lower right corner to see many of them.

Favorites: If you’re working on a page that you’ll be accessing frequently, click the star icon in the top right corner. That will add the page to the list of pages in the left sidebar. To un-favorite an item, just open it and click the star again.

Use cases to try

The beauty of Roam is that it’s wide open. You can put anything you want in there, and you could organize the info many different ways. I know of other great Roam users that would have taken my Steve example and handled it quite differently — and that’s great! Use it how your brain wants to use it, and you’ll get a lot out of it.

Here’s a couple of other things to consider doing in Roam:

Daily log: I’ve been trying to add timestamps and keep track of things as they come up, so I can answer the “what did I do about x?” when it invariably comes up a few days later. Here’s a semi-redacted screenshot from today; the bullets with the gray outline are collapsed and have a bunch of sub-bullets inside of them with more info:

Book and article notes: Here’s a bit about how I keep track of books to read, and then process the information when I’m done:

CRM: While I’m not using Roam as a true CRM quite yet, I tag people throughout my daily notes quite a bit, and suspect I’ll keep adding more info to their pages over time, eventually moving fully to this system.

Spaced Repetition: I use Anki for my daily spaced repetition learning, but there are some solid ways to use Roam for it instead. Here is a good video from Anonym.s on how he does it:

https://www.youtube.com/watch?v=pmv5Yrnmlgg

Next Steps

So now what? Dig in!

If you want to learn more, you can check out all of the great videos on YouTube from folks like Anonym.s, Shu Omi, Nat Eliason, myself, and even the founder of Roam, Conor White-Sullivan.

If you really want to dig deep, you can check out the course that I’ve set up. It’ll walk you through everything you need to get started in a bit under an hour, and you’ll be off and running. Check it out here.

What about you?

How are you using Roam? Leave a comment below and let us know!

Filed Under: Business, Learning, Productivity, Technology

Some tweaks to my daily learning

April 9, 2020 by greenmellen Leave a Comment

Reading Time: 3 minutes

This is an interesting time we’re in right now. While I certainly miss much of the weekly chaos of dance practice and soccer games, a bit of a break is kind of nice too. While I’ve been using the time to do a lot of reading (in the past month I’ve read Marketing Made Simple, Man’s Search for Meaning, The Checklist Manifesto, Friend of Friend, The Art of War and One Second After, which is probably more than all of 2019 combined), I’m also trying to tidy up some of my personal processes and setups.

The last few nights I’ve gotten back into the depths of spaced repetition. There are a lot of great articles on the subject, but this one from Gary Wolf from 2008 is still among my favorites. I first mentioned my daily use of Anki, a great app to help with spaced repetition, back in 2016, and since then I’ve reviewed somewhere over 300,000 cards — all in about 10 minutes per day.

Michael Nielson wrote a great article about his use of Anki, and had a few useful quotes I wanted to share.

The single biggest change that Anki brings about is that it means memory is no longer a haphazard event, to be left to chance. Rather, it guarantees I will remember something, with minimal effort. That is, Anki makes memory a choice.

This is a big one for me. I no longer have to hope that I remember something. If I want to remember a fact or a quote or a phone number or a face, it goes in Anki. Done.

Here is a bit more about how Michael uses Anki:

What can Anki be used for? I use Anki in all parts of my life. Professionally, I use it to learn from papers and books; to learn from talks and conferences; to help recall interesting things learned in conversation; and to remember key observations made while doing my everyday work. Personally, I use it to remember all kinds of facts relevant to my family and social life; about my city and travel; and about my hobbies.

I also read a great (and very long) article from Gwern Branwen that gets more into the science behind it. Some of her uses of Anki include memorizing:

  • Geography
  • The Periodic table
  • Words from Word A Day
  • Memorable Quotes
  • Personal information like birthdays and license plate numbers

As a results of those two articles, I made a few changes to my setup.

First, I added in a couple dozen more items into mine, such as the birthdays of my GreenMellen teammates. I know roughly when they are, and I can look them up if needed, but why not take just a few minutes to memorize them? Branwan’s rule of thumb is that it will take you about five minutes to learn a new card in Anki over the lifetime that you use it (in various chunks of 5-10 seconds each). Is it worth five minutes to remember when their exact birthdays are? I think so.

Second, a recommendation that both authors mentioned was that keeping cards in categorized decks was not a great idea. It’s not a big deal, but causes a few hinderances. I had a bunch of neatly categorized decks, but I’ve just squashed them together. Here’s why.

First, having cards jumbled up a bit (a birthday, followed by a book title, followed by asking for the date of DDay) has two benefits:

  1. There is some science that shows better memorization when you have to recall the cards out of context, because it better mimics the real world.
  2. It can cause some interesting (random) correlations to develop at times, when two unrelated cards appear after one another but you can make a new connection between them. This is similar to the reason I’m using Roam Research for most of my note-taking these days.

As a result, I took a handful of separate decks that I have (book info, Bible trivia, enneagram numbers, and others) and put them into a single deck called “stuff”. Everything is in there and I can just go through it each day. This will save me a bit of time, too, as I can simply work through the cards in one pass instead of having to go in and out of a handful of decks each day.

I’ll admit that tools like Anki are probably most appealing to folks like us Enneagram 5’s (the “investigator”), but I think most people could find some value from it. If nothing else, check out that great article from Gary Wolf that I mentioned and see what you think.

Filed Under: Business, Learning, Productivity, Technology

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