I love the processes behind the work we do at GreenMellen. By taking things in the right order, the results are far more likely to be successful. However, there is a downside to this approach; you can’t just jump into the middle of a campaign and hope to be successful.
In the book “The Dichotomy of Leadership“, they say this:
Often people want to skip through the basic fundamentals into what they call “advanced tactics.” But advanced tactics are worthless if a team can’t do the basics well.
For example, we work with a handful of clients on marketing services such as SEO and social media. The results are fantastic, but it takes time to get there.
Say you want our help with social media. Great! However, before we can do that we need to make sure you have a well-optimized website, because it makes no sense to build a great social media campaign that drives people back to a site that can’t deliver. So, a website comes first.
Going a step further back, though, we can’t build a website without a solid messaging strategy first. To build a great website, we need to know who your audience is, what they care about, what they want to accomplish, and what keeps them up at night.
Once that’s done, we’re off and running! With a fully-developed messaging strategy and a website that is built to reflect it, any marketing that happens from there is far more likely to succeed. It can be frustrating to back up and work through the foundational steps first, but it’s even worse to just dive into tactics and get no results.
Get the basics in place, and the advanced tactics will flourish.