If you’re into marketing at all, I would hope you’ve heard of Donald Miller. His StoryBrand framework is amazing, and much of it can be had for free. While he has some high-paid (and high-value) training you can do with him, he also gives away a ton of great information from his books, podcasts, emails, […]
Highlights from “Man’s Search for Meaning” by Viktor Frankl
Man’s Search for Meaning is another book that had been on my “to read” list for a long time. I’m glad I finally got around to it. His detailed description of his time in various concentration camps during World War II were vivid and eye-opening. The book is broken into two main sections. The first […]
Highlights from “The Checklist Manifesto” by Atul Gawande
The Checklist Manifesto is a book that I’ve been meaning to read for quite a long time. Many have suggested it, and I’ve finally read it. It wasn’t really what I expected, but it was excellent. The focus of the book was on surgery and airplanes, and how checklists are critical to both. In building […]
Highlights from “Friend of a Friend” by David Burkus
Something that I’ve found popping up in a lot of my reading lately is the concept of “weak ties” — those people that you somewhat consider to be a friend, but that you don’t know very well. The book “Friend of a Friend” by David Burkus is all about those people. As I did with […]