As they’ve done for a few years now, the folks at Stone Temple Consulting have studied thousands of search results to see the impact that links have on rankings, and the results are quite interesting. I strongly encourage you to read the full (long) report over on the Stone Temple Consulting website. For the past […]
DigitalCast Episode 066 – Google and WordPress are teaming up to create a local news publishing system
Coming later this year is a new publishing platform called “Newspack”, developed jointly by Google and WordPress, to help make it easier to publish local news. For more, check out the official announcement from Google, or this post from Search Engine Journal. Google has just announced that they’re investing $1.2M into creating a new tool […]
DigitalCast Episode 065 – Your site needs content to rank well
There are a lot of technical things you should do on your website if you want it to rank well, but Google reminds us that all of the technical work is for nothing if you don’t have good content on top of it. # For more about this, check out the full post about it […]
DigitalCast Episode 064 – Google says not to change image URLs
While having good names for your images is important, such as “greenapple.jpg” instead of “DSC1058.jpg”, changing the image names once they’re already live on your site might be a bad idea. For more about this news, check out this article over on Search Engine Journal. There are a handful of important things to do to […]