Reading Time: < 1 min Nearly 14 years in, our process for building websites and digital marketing strategies is pretty fantastic. The outcomes, both visually and financially, are a winner for everyone involved. 14 years ago the process wasn’t nearly as strong or detailed, but it worked, and helped lead us to where we are today. In his book “The […]
Marketing
Negotiate with more questions
Reading Time: 2 min I always find it interesting when the data shows the opposite of what I expect. It could be something like Simpson’s Paradox, which is just so weird, or the idea that expert poker players fold 3x more often than an amateur player. In Adam Grant’s book “Give and Take” he shares a study from Neil […]
Everybody has a personal brand
Reading Time: < 1 min Some people choose to spend time developing their personal brand, and some don’t, but everybody has one whether they want to or not. The question is whether you want to own that brand or just let it default to what others have to say. As we’ve been looking at potential candidates for a few roles […]
The future of AI
Reading Time: 6 min We’re at a fascinating point in the history of computing, as most people think that we’re just seeing the tip of the iceberg when it comes to artificial intelligence. While everyone (myself included) has been stunned by the quality of tools like ChatGPT, the software has already become incredibly better in just a few months […]
“I like it.” Thanks, I guess?
Reading Time: < 1 min A few weeks ago, I shared my thoughts that feedback is a gift, and it really is. In that post I mentioned that the key is for feedback to have positive intentions behind it. However, good feedback also needs to have some meat. Around the same time I wrote that post, my friend Brandie wrote […]
A trusted partner?
Reading Time: 2 min I get a lot of spam in my inbox every day, and I’m sure you do too. Most of it is just blatant spam, but there is still a subset of it that thinks that it’s just “cold marketing” — which I still categorize as spam. I think a lot of that comes from folks […]
Humility can help you seem real
Reading Time: 3 min Starting back in 2006, Dos Equis ran a series of commercials featuring “The Most Interesting Man in the World”. If you’ve not seem any of then before, here is an example: When reading Robert Carnes’ book “The Story Cycle“, he made an interesting note about these videos and the bit of humility they always showed […]
Cold outreach is the domain of spammers
Reading Time: 2 min I’ve frequently shared my distain for any company that pushes cold outreach. Blair Enns recently wrote an excellent post where he breaks down the three tiers of lead generation: Tier I: Inbound leadsPeople that find you via your content or referrals from others, with no specific action on your part. Tier II: Warm OutreachThese are […]
More content leads to shorter sales cycles
Reading Time: 2 min If the sales cycle with your company seems to be getting longer and longer, that may indicate a lack of content production on your part. Without solid, regular content, people can’t get to know and trust you until they’ve had direct conversations with you. While those conversations are essential in every case, if you can […]
You need less data, not more
Reading Time: < 1 min Many agencies will produce monthly or quarterly reports for their clients that are 20 pages long, full of charts and graphs and data. Everything in there is useful, but very few clients will take the time to read through a 20 page report. Over the years at GreenMellen, we’ve worked to reduce the quantity of […]