AI technologies continue to improve, as I shared a few months ago with my post about AI-generated art.
Along with art, AI-generated text has been improving rapidly as well, and the new (currently free) ChatGPT has taken things to a whole new level.
In short, it’s a chatbot that can create unbelievably solid text about any subject you want. For example, I just typed: “give me 5 blog post ideas about SEO” and it returned:
“5 common SEO mistakes to avoid”
“The top 10 SEO tools for improving your search engine rankings”
“How to conduct keyword research for your SEO strategy”
“A beginner’s guide to on-page SEO”
“The role of backlinks in SEO and how to get them”
That’s pretty good! Let’s turn one of them into a post. I next said “write a 500 word blog post about 5 common SEO mistakes to avoid” and here is the first part of what it returned:
Optimizing your website for search engines is a crucial part of any online marketing strategy. While there are many factors that can affect your search engine rankings, one of the most important is your website’s search engine optimization (SEO). Unfortunately, many people make common mistakes when it comes to SEO, which can harm their website’s performance in the search results. Here are five common SEO mistakes to avoid:
1. Not conducting keyword research. Keyword research is an essential part of any SEO strategy, as it helps you identify the words and phrases that people are using to search for the products or services that you offer. Without conducting keyword research, you may end up targeting the wrong keywords, which can prevent your website from ranking highly in the search results.
(I’m not going to list all five, but it was really solid)
Next, I said “summarize that in a tweet“, and I got:
5 common #SEO mistakes to avoid: not conducting keyword research, ignoring on-page SEO, overusing keywords, neglecting backlinks, and not tracking results. Follow best practices to improve your website’s performance and drive relevant traffic. #onlinesuccess
It even included some relevant hashtags!
Any format you want
I’ve done a lot of other tests, and it’s remarkable. You can say “write a podcast script about x” and it will create a full conversation. You can say “write an email to steve to thank him for the sweater” and you’ll get a great email for Steve.
More troubling, you could say “write a 1000 word report on the life of Abraham Lincoln” and it will do just that. This is clearly going to be troublesome for schools, and I don’t know how you stop it. The text is all unique, so no plagiarism checker will find it. Perhaps schools will need more tests and fewer essays, if all essays are now suspect.
As another test, I just said “summarize the book “building a storybrand” in 250 words” and got this:
“Building a Storybrand” is a book by Donald Miller that offers a framework for businesses to create compelling marketing messages that connect with their customers. According to Miller, many businesses make the mistake of promoting themselves in their marketing materials, rather than focusing on the needs and desires of their customers. This can lead to confusion and inaction on the part of the customer.
Miller’s Storybrand framework offers a solution to this problem by helping businesses clarify their message and create a clear, compelling story that resonates with their audience. The framework consists of seven elements: the hero (the customer), the guide (the business), the plan (the solution offered by the business), the villain (the problem or pain point), the mentor (a trusted source of advice), the confrontation (the moment when the hero must choose between the plan and the villain), and the resolution (the outcome of the hero’s decision).
By using the Storybrand framework, businesses can create marketing materials that clearly communicate the value they offer to their customers and show how their products or services can help solve their customers’ problems. This can help increase customer engagement and drive more sales.
In addition to the Storybrand framework, the book also includes practical advice and real-world examples of companies that have successfully used the framework to improve their marketing efforts. Overall, “Building a Storybrand” is a valuable resource for businesses looking to create more effective marketing messages and connect with their customers on a deeper level.
It’s imperfect, but quite good. Scary good.
I don’t like it
As a writer, I don’t like it. I also know that my opinion doesn’t matter. It’s coming, and can’t be stopped. There will be a huge variety of these tools very soon, and there is no turning back.
Schools will hate it, Google will hate it, and that’s just the way it is.
I don’t have any solid answers, but I’m very curious to follow conversations about it in the coming months. Even though this is the best tool we’ve seen so far, it’s just the tip of the iceberg, as these tools will only get better from here.
For this site, it doesn’t matter much. I’m writing primarily for my own benefit here, so getting AI to help defeats my goals. What you see on here will all be coming out of my brain.
For most blogs, though, this could be huge. If you’re writing for the benefit of SEO, tools like this could be amazing to help you generate tons of content. Ethics will be a big part of future discussions around that, but things will be getting very interesting.
Try it out for yourself here and let me know what you think this will lead to in the coming years.