July 4, 2021

Empathy is key for SEO

hand-5216581_1920
Reading Time: < 1 minute

If you want to write content that ranks well in Google, empathy is a huge part of helping with those efforts. It’s not that empathetic writing is more SEO-friendly style, but really understanding your customers will help you target the right keywords. It doesn’t matter what you think people should be searching for, but it’s entirely about what people actually search for.

buy biaxin online cheap pharmacy

According to Wikipedia, empathy is “the capacity to understand or feel what another person is experiencing from within their frame of reference“. People will search from within their own understanding of the world, so if you can join them in there, you’ll have a much better understanding of the words they use and how you can communicate on your website to reach them.

I’ve long said that much of SEO is overblown. There are things that can mess you up, for sure, but Google is really just wanting to see your site provide valuable content to your users. The better you get to know your users, the better you can speak to them, and Google will reward you for that.

Leave a Reply

Your email address will not be published. Required fields are marked *

Related Posts

Google AI Overviews are devouring search traffic

Reading Time: 2 minutesAs Google continues to push their “AI Overviews” (the AI snippets at the top of search results), we’re seeing a greater and greater decrease in…

Read More

Deletion is a gift

Reading Time: < 1 minuteIf you’re going to be providing information to someone else, whether it’s a speech, a meeting, or a presentation, one of the best gifts you…

Read More

Optimizing for website traffic is dumb

Reading Time: < 1 minuteIt can be tempting to try to optimize your website to get more traffic, because with all things being the same, more traffic will lead…

Read More