We all want to love what we do, but it’s almost impossible to do that if we don’t love who we serve.
As Seth Godin has said, “if you hate your customers, you’re going to hate your business.“
While you may have a bad experience with a restaurant or hair salon, they’re generally working hard to earn your trust and typically don’t make it a habit of hating their customers. That said, there are certainly companies out there that go into it knowing that they won’t be friends with their customers, such as cold callers, but that’s what they signed up for.
Clients can be frustrating at times in any line of work, but we try to remember two things:
- They’re paying for our expertise.
- We have the same goals, to move their business forward.
Seth has another great quote that helps show why this matters:
“Instead of wondering when your next vacation is, maybe you should set up a life you don’t need to escape from.”
We all need vacations from time to time, but you shouldn’t end one vacation and immediately be anxious for the next one.
This type of work isn’t feasible for everyone, but if you love the clients you serve you’ll enjoy everyday life that much more.