Reading Time: 2 min I’ve come up with a handful of business ideas over the years that just didn’t have the right math behind them. These are things like products that provide $20 worth of value but would cost $100 to produce. It’s just a losing bet. I’ve had a few app ideas like that, a crazy idea with […]
What does your business do without?
Reading Time: < 1 min Great companies do a good job of filtering out the wrong customers. I think we do it pretty well by filtering out potential clients with a budget that is too small (or too large), or a need for features that aren’t in our areas of expertise. It’s something we’re trying to get consistently better about […]
Why should your website rank higher than theirs?
Reading Time: < 1 min A few weeks ago I was chatting with a friend and he was upset that his site wasn’t ranking first on Google for a particular keyword. We ran the search, and sure enough he was in fifth. I proposed a very simple challenge: click the top ranking, and then tell me if his site really […]
Process drives outcomes
Reading Time: < 1 min Solid processes can be difficult to build, and perhaps a bit boring to follow, but a lack of processes can make it difficult to reach your goals. In his book “Win Without Pitching“, author Blair Enns mentions this concept a few times, summarized here: In almost any of our repeated endeavors, it is the strength […]
The Sunday Summary: QR code scams, magic emails, and taking suggestions from others
Reading Time: < 1 min In an effort to help me keep up with everything I post each week, here is my latest “Sunday Summary” of my posts from the week. Mon, December 11: 10x vs 1/10thWhat would it look like if you could charge 10x for your services? Or if you could only charge 1/10th? It can lead to […]
You can’t do it, or you’re still learning?
Reading Time: < 1 min There are many things that I can’t do, and a subset of those are things that I’m trying to learn to do. The difference is subtle, but can make a huge difference. In “Excellent Advice for Living“, Kevin Kelly shares: The fact that you “can’t do” something can be embarrassing. But if you are “learning […]
We suggest this one
Reading Time: 2 min Almost every transaction that you make comes with some kind of push for an upsell. The question is, are they trying to upsell you just to make more money, or are they honestly trying to help you get more out of your purchase? It undoubtedly varies from company to company, but I see three things. […]
The downside of the “magic email”
Reading Time: 2 min “The Magic Email” is such a strange tool to me. It’s so simple, yet it’s so effective. If you’re not familiar with it, this link explains what it is. I’ve used it a good bit over the years, and the results have been amazing. In the past six years I’ve used it 44 times (once […]
You can’t just download information into your brain
Reading Time: 2 min I wish the title of this post wasn’t true, as it’d be quite awesome if you could just push a button to add the knowledge that we want to our brain. Perhaps it will be possible in the future, but it’s certainly not here yet. That said, it sort of is already, at least compared […]
The QR code scams
Reading Time: 2 min I’ve mentioned a few times on here how I love that fact that QR codes are essentially open-source. They don’t call back to some main database to pull the results, as all of the data is literally in the QR code itself. It’s a fantastic way to share simple bits of data, like links to […]