Reading Time: 2 min As I’m reading and learning, I try to spend a lot of time finding where the gaps are in my knowledge. There are lot of them, to be sure, but some stay hidden quite well. Those are usually the result of an area that I’m not very familiar with, so I don’t know where the […]
Network is a noun
Reading Time: < 1 min I hate the idea of “networking”. I’ll attend networking-focused events from time to time, but I’m doing it less often as time goes on. I find that most networking events are just a bad time for everyone involved. On the other hand, growing a network is important for all of us. If you don’t have […]
Writing exposes your gaps
Reading Time: < 1 min I’ve shared a few times on here that I often don’t know what I’m wrong about, so I work to try to expose those areas. Reading helps with that a lot, as does writing. In Adam Grant’s new book “Hidden Potential“, he shares: I’ve seen many people shy away from writing because it doesn’t come […]
Google Tasks is finally decent
Reading Time: 3 min Did you know that Google has a task management app? Not many do, because it’s been tucked away and largely ignored for years. It first came out in 2018 as a feature in Gmail, and has slowly expanded into a more full-featured app. It’s still rather bare-bones, but some recent improvements (as shared by The […]
The Sunday Summary: Magical marketing, ruinous empathy, and gaps in our knowledge
Reading Time: < 1 min In an effort to help me keep up with everything I post each week, here is my latest “Sunday Summary” of my posts from the week. Mon, November 20: Marketing isn’t magicEffective marketing takes solid insights and hard work, but there’s no magic involved. If someone is helping with your marketing, they should 100% clear […]
I don’t know what I’m wrong about
Reading Time: 2 min With all of the reading and learning that I do, there is a clear path for much of it. I find areas that are new to me, dig in, and try to learn more. In many cases, though, my gaps aren’t readily apparent and I simply don’t know what I’m wrong about. In her book […]
Our customers don’t need more content
Reading Time: 2 min The amount of content generated on the internet every day is staggering. Using YouTube as example, you’d need over 11,000 computers all streaming YouTube channels just to keep up with the new content being added in real-time, and that wouldn’t touch the billions of videos already uploaded. It’s crazy! Despite that, it seems that AI […]
Scale the unscalable
Reading Time: < 1 min AI is making it easier to generate mountains of content, and it’s only getting faster, but that’s not what your customers want. If you want to stand out, swim the other way. Send lumpy mail. Host local events. Do things that aren’t easy to scale. There’s certainly a place for a degree of automation in […]
Values without expression are dead
Reading Time: < 1 min I was talking to someone a few weeks ago and they mentioned that they “never take a stance on social issues”. While it can make sense for a business to stay neutral at times, it was interesting that they personally didn’t take a stance on anything. Further, it wasn’t just a lack of a public […]
Ruinous Empathy
Reading Time: < 1 min I talk on here a lot about empathy and kindness, which are both great virtues to embrace but both of which can be troublesome if overused. The idea I’ve shared a few times comes from Gary Vee’s concept of “Kind Candor”. If you’re simply kind to everyone and never speak the truth, it can be […]