I’ve talked about tips for accessible websites before, to make sure that every user can understand and appreciate your content no matter how they access it, but there is a simple tip that can help make your social media posts more accessible as well — use #CamelCaseHashtags
“CamelCase” is when you put a capital letter in the middle of a word. A good example would be “WordPress”, which should always be written with a capital “P” in the middle.
In talking about social media hashtags, though, the point of CamelCase is to make separate words more clear, particularly for impaired users.
Put another way, instead of using the hashtag #homeimprovement, simply use #HomeImprovement instead. Screen reading software will try to read “homeimprovement” as a single weird word, but most can understand that “HomeImprovement” is really two separate words and it will typically be read to them correctly.
For single words lowercase is certainly fine, but the next time you use hashtags on social media try to write them using CamelCase to make sure everyone can understand what you’re trying to say.