Lately, I’ve been trying to pay more attention to who a creation is for.
In the case of this blog, as I’ve said for years, I’m writing primarily for myself as a way to get thoughts out of my head and organized a bit better. If you’re reading this I hope you find value in the posts, but I’m not looking to appease any particular readers, nor to try to play the SEO game and rank well in Google. Rankings may come, and some posts may be appreciated by many, but that’s not my goal.
In other cases, my work is entirely for other people. When we’re building a website for a client, it’s 0% about us. To be fair, it’s usually very little about our client either — it’s for the people that they’re trying to reach.
Then there are some that are in-between. I’ve recently started a new podcast that is largely for me, with the purpose of revisiting great books to help strengthen their concepts in my head. However, since I have guests on the show, I certainly want to make sure they get something out of it as well. They hopefully get some “stronger knowledge on a book”, but I also hope to get them a bit more exposure for their work and their projects. It’s a fine line.
Everything I do has an intended audience, even if it’s just myself, and keeping that in mind in all situations will help make sure everything is approached from the right angle.