Advertising tycoon David Ogilvy had many tremendous ideas when it came to advertising, but one of his big ones was to stick with what works. In his mind, companies switched from one marketing tactic to another far before the first one had run dry.
If you’re sick and tired of the ads that you’re running, that’s probably perfectly fine. You see them over and over, day after day, whereas the people you’re trying to reach aren’t seeing them nearly as often — if at all!
Ogilvy saw the audience like this:
“You aren’t advertising to a standing army; you are advertising to a moving parade.”
Let me repeat myself
I’ve tried to keep that in mind on this blog too. If you’re reading this now, thank you, but I’m going to guess that you haven’t read all 1,500 posts on here. Probably not even 500 of them. Or even 50 of them.
Often, when coming up with ideas for new posts, I’ll think “that might be good, but I wrote something similar last year“. I need to remember that likely no one remembers that one, and even if they do this new post might have a better spin on it. I’m trying to be open to repeating myself, at least to a degree.
If you find you’re getting tired of hearing me repeat myself, then I owe you a deep and sincere thank you for reading so much of my work and being in the top 1% of my readers. For the rest of you, enjoy the fresh new content every time you stop by.